Header tags are HTML elements that are used to mark up different sections of a webpage, such as headings, subheadings, and other content blocks. There are six levels of header tags, ranging from H1 to H6, with H1 being the most important and H6 being the least important.
Header tags play an important role in on-page SEO because they provide structure and hierarchy to the content on a webpage. When search engine crawlers scan a webpage, they use header tags to determine the topics and subtopics covered on the page. This information helps search engines understand the context of the content and rank it accordingly in search results.
Here are some ways that using header tags can improve on-page SEO:
- Enhance readability: Header tags make it easier for users to scan and understand the content on a webpage. By breaking up the content into headings and subheadings, users can quickly find the information they are looking for.
- Boost keyword relevance: Header tags provide an opportunity to use relevant keywords and phrases in the content, which can help improve the page’s relevance to specific search queries.
- Improve user experience: By providing clear headings and subheadings, header tags can improve the user experience on a webpage, leading to longer page visits and lower bounce rates.
- Increase search engine visibility: Proper use of header tags can help search engine crawlers understand the structure of the content on a page, which can increase the visibility of the page in search results.
Overall, using header tags can be a simple yet effective way to optimize on-page SEO and improve the user experience on a webpage.