What is the optimal length for a page’s content for On-Page SEO?

There is no one-size-fits-all answer to this question, as the optimal length of a page’s content will depend on the specific topic and purpose of the page. However, research suggests that longer-form content tends to perform better in terms of on-page SEO.

One study by Backlinko analyzed the top 10 search results for thousands of keywords and found that the average length of content on those pages was around 1,900 words. Another study by SerpIQ found that pages with more than 2,000 words tended to rank higher in search engine results pages (SERPs) than shorter pages.

However, it’s important to note that simply adding more words to a page does not guarantee better rankings. The content still needs to be high-quality, relevant, and engaging for users. It’s also important to break up longer content with subheadings, bullet points, and other formatting elements to make it easier for users to read and scan.

Ultimately, the length of a page’s content should be determined by its purpose and the needs of its target audience. The focus should be on creating valuable, informative content that answers users’ questions and provides them with the information they are seeking.

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