Image optimization refers to reducing the file size of images without compromising their quality, which can help improve website speed, user experience, and search engine rankings. Here are some examples of image optimization techniques:
- Compressing images: Using tools like Photoshop, TinyPNG, or ImageOptim to reduce the file size of images by removing unnecessary data or reducing the quality.
- Choosing the correct file format: JPEG is best for photographs, while PNG is better for graphics and images with transparency.
- Using descriptive file names: Naming image files with relevant keywords can help search engines understand the image’s content.
- Adding alt tags: Alt tags provide a text description of the image for visually impaired users and help search engines understand the content of the image.
- Optimizing image dimensions: Using the correct image dimensions can help reduce file size and improve website speed.
Implementing these techniques ensures your website’s images are optimized for search engines and users.