Not having a keyword strategy
A good SEO strategy begins with an effective keyword research, but too many businesses overlook this essential step. Without knowing what your target audience is typing into search engines, it’s impossible to rank for relevant keywords and build organic visibility. By doing comprehensive keyword research, you’ll be able to identify topics and long-tail queries that your customers are searching online and tailor your content accordingly.
Not using proper meta tags
One of the key elements of SEO is optimizing the meta tags of each page on your website. These include the title tag, description tag, and alt text (the text used to describe images). Meta tags tell search engine crawlers how to properly index each page so they can appear in relevant searches. Make sure to use targeted keywords in these elements as well as clear, concise descriptions of each page’s content.
Ignoring image optimization
Images often get overlooked when optimizing a website for search engines but they can play a key role in improving visibility for certain queries. This means giving images titles that are descriptive of their content as well as including keyword-rich captions and descriptions where possible.
Not optimizing page structure
Search engine crawlers need to be able to quickly interpret the overall structure of pages in order to deliver them as relevant results for user queries. This includes making sure pages are logically organized with headings, subsections, descriptive links, etc., so that visitors have an easy time finding them through direct searches or related searches within Google or Bing themselves.
Not using internal linking correctly
Internal linking provides two major benefits: providing users with an easy way to navigate between related pieces of content on your website and helping spread link juice (effectively “votes”) around a domain between different subpages. The key here is understanding which pages should be linked together – not all pages will necessarily make sense – while keeping anchor texts natural and descriptive rather than overuse “click here” anchor texts throughout a website’s navigation architecture?
Overusing exact match anchor text links
When used too frequently, exact match anchor text can do more harm than good by raising flags about potential shady link building practices from search engine algorithms that scan the web for unnatural link profiles pointing towards websites. To avoid this common mistake stick with utilizing partial match or brand name anchoring when going off site .
Not tracking results effectively
The only way to truly understand if any changes made to a site yielded positive effects or negative effects is by closely monitoring performance across various metrics including traffic volume, sessions duration (how long people stay on a site), bounce rate (how quickly people leave after landing), conversion rate (the number of conversions/goals achieved per session) over time. This allows you tracking progress before and after making changes so you always know exactly where improvements have been made (or should be modified further).
Making poor mobile UX choices
Smartphone users now account for more than half of all search traffic worldwide – yet many websites offer subpar experiences such as loading slowly; featuring ads that take up too much space; hiding menu links; forgetting touch targets; not capitalizing on location-based events feature in mobile apps & more that prevent sites from achieving optimal rankings & clickthrough rates from mobile devices .
Overlooking social signals
More and more search engine algorithms are beginning incorporate some level social signals into their end results based how often certain pieces URL shared across social media networks like Facebook Twitter & Instagram etc.. Putting effort toward creating sharable content could pay off eventually pushing those URLs higher SERPs boosting organic visibility significantly without relying solely traditional SEO tactics like link building or keyword optimization
Neglecting local SEO opportunities
Finally one area many companies overlook entirely taking advantage local SEO strategies targeting certain types geographic-oriented queries terms like “restaurants near me” “carpet cleaning Bronx NY” “tax professionals Phoenix AZ” … etc.. Leveraging geo-targeting tactics targeting website may help business push above competitors engaged similar activities same region taking bigger piece share organic market overall dramatically increasing bottom line returns process