First, explain what SEO is and why it’s important.
Search engine optimization (SEO) is the process of optimizing a website and its content in order to increase its visibility on search engine result pages (SERPs). By increasing your visibility, you are essentially increasing website traffic, leads, and conversions which can have a positive effect on your bottom line. Explain that SEO helps maximize the potential of all other digital marketing efforts as well, such as pay-per-click advertising, social media, content creation, etc.
Discuss how SEO fits into the overall marketing strategy.
Explain how SEO needs to be part of your overall digital strategy and not just an afterthought or something separate from other digital activities. Also point out how SEO is not primarily concerned with getting more traffic; rather it’s about targeting the right kind of traffic (i.e., qualified buyers).
Describe the various components of an effective SEO strategy
Talk about the various pieces of an effective SEO strategy including keyword research, title tags and meta tags optimization, link building, content creation/optimization etc., as well as some technical elements such as site speed optimization and ensuring mobile responsiveness/usability are in order. Explain that each piece is equally important in getting organic (free) search engine traffic – and that organic search is usually the top source for most websites’ web traffic.
Identify potential obstacles and solutions
Discuss any potential obstacles that your team might encounter when implementing an effective SEO program such as lack of resources (time or budget), limited technical knowledge or experience with particular tactics such as link building or running A/B tests etc., competition from competitors who may have bigger budgets or teams dedicated solely to their own strategies etc.. Outline possible strategies that could be implemented in order to overcome each obstacle if it were encountered down the road .
Speak to measurable success
Point out whatever goals have been set for your team’s digital activities (e.g., increased sales or leads within a specific time frame). Explain how those goals can be worked towards through use of effective SEO techniques and practices: whether it’s reducing bounce rate by creating better target landing pages; improving time on site by having more relevant content; improving conversion rates through strategic A/B testing; beating out competitor sites in SERPs via optimized page titles etc – all these things greatly improve organic search engine rankings which ultimately drive more visits towards key pages within a website resulting in increased sales/leads with continued investment in optimization techniques over time .
Offer up future possibilities with emerging trends
Make sure you touch upon things like voice search optimization/optimization for schema markup which offer further improvements once basic foundational work has been completed (e.g., keyword research & optimizing titles descriptions on core pages). Additionally brief executive leadership on any studies outlining growth trends so they understand where online presence should be focused for maximum ROI given current industry trends – things like rising global mobile usage stats, usage patterns for different social networks etc… All designed to make sure that each piece of the digital puzzle fits together nicely!
Discuss key takeaways briefly
Make sure management knows what it takes to succeed at consistently: analytics tracking setup & analysis process; allocation of budget based upon best ROI opportunities given data gathered through analytics; continual retargeting & experimentation with new tools & ideas are critical components going forward…in addition to focusing on providing valuable content / UX related benefits over top competitors through optimized SERP listings and targeted ads..all while continuing expanding presence & reach across primary mediums